How do you feel, about Cruise Line Loyalty Reward Programs? Do they make you want to sail again?


Has the ship sailed on the repeat customer approach?

It often seems to me that cruise lines are far more willing to offer me much greater inducements, discounts, and amenities as first time customers, more so than they are for me to repeat a cruise (as a satisfied customer) on one of their ships/sailings.

What happened to the days when the cruise lines really knew their “market or niche”, who their customers were, and how to keep them coming back? What about “Brand Loyalty” and the principles of repeat customers? It would appear that Cruise Lines in general have made a serious oversight and “abandoned ship” with the first rule of sustaining a business. In their zeal for going after new customers, they have somehow truly lost their focus on keeping these newbie’s, while failing at making a “warm fuzzy” feeling of contentment available for their returning and repeat clientele.

The short answer (at least in my mind) is that I’m not seeing ANY cruise line loyalty program out there today,that  is really offering and satisfying the needs of their returning passengers. Their loyalty program “perksare merely tired old remnants of how they did things in many cases more than a decade ago. In reality if it weren’t for the baby boomer generation that is the last bastion of loyalty minded people, they most likely wouldn’t have what they do in the way of loyal customers. Well here is one category they may well have forgotten to plan properly to make changes for, and in my book it is a big mistake.

While I continually look for new and inventive ways to find and create new business, but at the core of my business success are my loyal bands of merry customers. Who well know (and so do I) that if I am going to continue to be able to call them customers, that I have to ensure that I do my very best to service them in ways that makes them feel  that I am their best choice. My target market is seeking out those who would make “Customers for a Lifetime”, not merely “the next cruise customers”.

While I do understand that the mere numbers of people who are in the category of want to take a cruise (first timers), are far greater than is the market segment of those who have cruised before (repeat cruisers), but they certainly represent a very large populous in their own right, and continue to grow with each passing year. Not to mention that they represent a pool of qualified candidates (both financially, and lifestyle capable)from which to farm for cruise customer prospects.

Come on Cruise Giants, on behalf of all who are avid cruisers, and whose favorite cruise is (at least thinking wise) their next cruise. Please step up to the helm and re-plot your course and your incentive policies for your repeat customers. This particular refurbishment is way overdue! Your ships are getting bigger, while our wallets are continually shrinking. Bravo for your ingenuity in figuring more ways to enhance your non cruise fare revenues, while thinking of new enhancements to your service offerings. The bold fact remains, that there are going to be many more rooms and suites to fill. On (not only your present fleet of ships, but) the 24 additional ships still to come by year 2013. You may wish to revisit your Loyalty Programs, before they arrive for service. Hopefully before what is happening in the public starts happening to the cruise lines too!!

For more information on Cruise Line Loyalty Programs, you may contact Mike via email  . You can tweet (or follow) Mike at  . To “Join” our Travel Club go to  Mikes web site can be found at .  Follow this blog (or subscribe to it) at  (or merely click on the subscribe button above to have daily delivery to your email). View all of Mikes uploaded Flickr Photo Galleries at . Mike also is editor of his own twice daily e-newspapaer called “The Compass Headings” you can see (or subscribe to) it free! at

Please feel free to leave a comment below on this articles’ contents. We are always looking for ideas or suggestions to expand and improve on our content! If you found the information helpful why not include (a tweet to followers) or (share a like) with your facebook friends, that they might benefit from the information as well. Thanks For Visiting, and please come back often to this daily Blog. – Mike

1) How do you feel about loyalty perks and rewards for being a returning customer to a specific cruise line.  2) Do you feel they adequately reward your loyalty?  3) What do you think the Cruise Lines as a whole could do better to thank you as a returning customer? Please leave your comments for us below!! Thanks………………………


About cruisewithmike

Mike is a Professional Cruise Wedding Planner, Wedding Officiant,and owner of CruisewithMike Wedding Planners. With over 20 years of experience in the Travel Industry, as an Independant Travel Consultant, Customer Service Agent, and a retired Va. Magistrate, and Clergy. Mike has a very unique perspective on Customer and Wedding Service Needs and strives to provide custom service that's "TOPS" Totally Outrageous Professional Service, with every customer he works with.
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3 Responses to How do you feel, about Cruise Line Loyalty Reward Programs? Do they make you want to sail again?

  1. The cruise reward program provided by the cruise lines are honest. Or they are just trying to cheat with the customers.

  2. Pat Bombardieri says:

    We have just finished a cruise on the Diamond Princess from Beiijing to Vancouver, via Alaska. We were travelling with 6 other passengers who had previous cruises with the Princess line. The benefits they received were earlier boarding, $150 onlined credit, many free hours of internet use, free drinks & food at approx 6 special invitations (we were invited to one), half price cocktail drinks on occasions, invitation to a special deck etc. We felt like second class citizens yet we paid a lot more for our cruise as we had a balcony, our fellow travellers had inside cabins. It was awkward not having the same benefits, as travelling together we were left on our own on these occasions. Not impressed

    • Dear Pat, Appreciate your candored comments. This is certainly a bad situation when you paid much more for accomodations to begin with, only to find that other cruisers in your group were getting certain benefits, that you did not. This is not a situation, that I think about much, and I am glad for your comment. Generally people are cruising by themselves, and feel that the benefits are mostly somewhat lacking, while in your case you shelled out more (compared to others in your group), only to get less. A suggestion: oftentimes people can get group status with anywhere from three to seven staterooms (where not only everyone gets benefits of being in a group cruising), but loyalty reqards are still able to be extended for some who have earned it through that cruise line. Additionally, when traveling (as a couple) in just one stateroom; any cruise consultant who is part of a large consortium, can and often does have a group sailing on even the very cruise you wish to take, and can often get you (and your fellows) booked into that group in order to get fantastic pricing, and freebies like obc, private open bar parties, wine, and chocolates etc. Not that it helps ease your recent pain, but can give you food for thought towards the future. Again, appreciate you sharing your feelings.-CruisewithMike

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